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Thursday, March 23, 2023

Saudi Arabia Launches Riyadh Air The New National Airline

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Riyadh Air, a new national airline launched by Saudi Arabia to compete with regional transportation and travel hubs, making use of the kingdom’s location between Asia, Africa and Europe

The new airline’s operating hub will be in Riyadh, linking the Saudi capital to more than a hundred locations throughout the world.

This ambitious project calls for the purchase of cutting-edge aircraft outfitted with the most recent technology as well as the adoption of top-notch sustainability and safety procedures.

“Operating from Riyadh as its hub, the airline will usher in a new era for the travel and aviation industry globally. Riyadh Air will be a world-class airline, adopting the global best sustainability and safety standards across its advanced fleet of aircraft equipped with the latest cutting-edge technology.”

His Excellency Yasir Al-Rumayyan, Governor of the Public Investment Fund (PIF), will lead the new airline as Chairman. In addition, Tony Douglas, a former CEO of Etihad, has been named CEO.

The new national carrier is set to establish Riyadh as a central focus of international transit, trade, and tourism by taking advantage of Saudi Arabia’s favorable location at the junction of Asia, Africa, and Europe.

More than 100 locations by 2030

The new carrier, a wholly-owned subsidiary of the Public Investment Fund, is anticipated to boost non-oil GDP growth by $20 billion and generate more than 200,000 direct and indirect jobs.

“Riyadh Air aims to enhance customers’ journey while connecting them to over 100 destinations around the world by 2030; through offering an exceptional experience with authentic, warm Saudi hospitality at its heart,” says Saudi Arabia PIF.

The King Salman International Airport master plan, which was announced in November of last year, will be reinforced by the new national airline.

With this statement, Riyadh Air joins the ranks of other airlines with city branding in their names, like Air Astana, SN Brussels, Hongkong Express, flydubai, fly Baghdad and Bangkok Airlines.

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