Emirates has taken a step ahead in its ambitious ambition of allowing airline customers to use virtual reality to experience the carrier’s trademark Onboard Lounge and the interior of an Airbus A380 wide-body aircraft (VR).
Customers can use the Emirates Oculus VR app to not only view the interior of the A380 jet, but also to interact with additional in-flight benefits in the economy, business, and first-class cabins, such as the Onboard Lounge and Shower Spa. Travelers can also virtually board the Emirates premium economy class, which will be offered by the airline at the end of 2020.
Emirates has completed the installation of a premium cabin on its flagship A380.
While the Boeing 777X is still in development, Emirates introduces its brand new Premium Economy Cabin on its oldie but goodie flagship A380.
Emirates stated in a statement dated September 13, 2021, that because many people had lost the opportunity to travel for a time due to the ongoing pandemic, the airline sought to encourage them to rediscover their flight opportunities through advanced web VR technologies on the airline’s digital platforms.
“In 2018, we were the world’s first airline to introduce advanced web VR technology on our digital platforms, giving our customers an immersive opportunity to learn about the Emirates experience before they boarded,” explained Boutros Boutros, Emirates senior vice president for corporate communications, marketing, and brand.
“We have continued to invest in and expand that experience, and today we are thrilled to be the first airline to introduce a fully-fledged Oculus VR app.”
The Oculus VR app now allows travelers to check out the 20 distinct cabin layouts of Emirates’ aircraft fleet by just using their phone or another internet-enabled device. In addition to interactive experiences with the Airbus A380, Emirates offers a 360-degree picture of the interior of its Boeing 777-300ER cabin, as well as a glimpse into the flight deck and even navigation across the cabin to a specific seat using a VR headset.
“With this project, we are expanding our global reach and ability to communicate with our audiences across digital platforms.” It’s also particularly timely right now, as many people haven’t flown in a while owing to the pandemic and are looking for inspiration, as well as studying and rediscovering their flying options,” Boutros noted.
Emirates also revealed that in the future, travelers would be able to explore desired destinations as well as book and pay for flights using the Oculus VR app.