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Saturday, September 23, 2023

Emirates wows world with latest Expo 2020 ad

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Emirates is taking to the skies above and surrounding the Burj Khalifa for another round of its viral marketing campaign, this time with the inclusion of the Expo 2020 Dubai A380.

In August, the airline attempted to grab headlines by taking its brand message to unprecedented heights atop the world’s highest structure.

This time, the daring stuntwoman is once again standing at the top of Emaar’s Burj Khalifa, holding up message boards inviting visitors to Expo 2020 Dubai.

She then makes a gesture to her ‘friend,’ an eye-catching Emirates A380 dressed in the Expo 2020 Dubai livery that rises gracefully in the background as she stands on the spire.

The commercial also includes spectacular aerial views of Dubai and its distinctive skyline, as well as a flypast above the Al Wasl dome at the Expo 2020 Dubai site.

Tim Clark, president Emirates Airline, said: “Now at the halfway mark of its six-month run, the excitement and momentum around Expo 2020 Dubai remain strong.

“Our latest campaign boldly carries the Expo message and invites people to come and experience what is truly the world’s greatest show.”


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