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Emirates receives the ‘Best Airline in the World’ award and introduces a new hospitality approach.

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On May 9, 2022, Emirates won four awards at the Business Traveller Middle East Awards.

The airline won honors in the following categories at the ceremony, which was attended by significant travel industry attendees:

  • Best Premium Economy Class
  • Best Economy Class
  • Best Frequent Flier Programme
  • Best Airline Worldwide

Emirates has been named the ‘Best Airline Worldwide’ for the seventh consecutive year, according to a press release.

During a year of rebuilding and recovery from the epidemic, Emirates attributes its dedication to its “Fly Better” promise through customer experience initiatives, goods, and services in the air and on the ground, according to the news announcement.

The airline says that it continued to introduce offerings and enhancements even when “other airlines were cutting back” during the past year.

Emirates also announced the start of a new hospitality-based strategy, boosting customer experiences offered by teams both on the ground and in the air “to new heights,” in accordance with the airline’s “Fly Better” commitment.

Emirates said it is developing its next-generation hospitality program based on customized concepts that represent the airline’s memorable customer service with the help of Ecole hôtelière de Lausanne (EHL), one of the world’s top-rated hospitality management institutions.

After completing an intensive two-week curriculum between Dubai and EHL’s main campus in Lausanne in early 2022, the first round of Emirates facilitators achieved their EHL Qualified Learning Facilitator Certification. Beginning in June 2022, they will be part of the core team responsible for implementing the airline’s hospitality learning experience programs.

“Emirates already has a signature service that our customers value and makes us unique. What we’re doing through our new hospitality strategy, is providing our teams with even more bandwidth and skills to build stronger, more personalized, and relevant connections with our customers at every moment of their journey with us,” chief operating officer at Emirates, Adel ad Redha said in a statement.

“We’ll achieve that by investing in technologies, refining elements of our processes, and empowering our people to be our most effective and real brand ambassadors.”

Photo cover by Emirates

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