At Dubai International Airport, Emirates unveiled a new livery with an Airbus A380 that had just been painted.
The new livery is the third different style the airline has used since its founding in 1985 and features a newly designed United Arab Emirates (UAE) flag that is “far more dynamic and flowing with a 3D effect artwork” and red wingtips (sharklets).
The interior side of the sharklets now has a UAE flag on them, which is another alteration that can be observed from within the airplane.
Also bolder and 32.5% larger is the iconic gold “Emirates” lettering that spans the main body of the text in both English and Arabic.
According to a press release from the airline on March 16, 2023, “Emirates has retained its iconic red branding, which it introduced on the aircraft belly in 2005. The livery was also changed to remove the website link.
The first Airbus A380 in the Emirates fleet spotted with the new look is registered as A6-EOE.
On March 17, 2023, the aircraft will take off as flight EK51 from DXB to Munich Airport (MUC), making the livery’s official airborne debut.
“Aircraft livery is the most instantly recognisable brand real estate for any airline. It’s a visual representation of our unique identity, something we wear proudly, and display in all the cities we fly to around the world. We’re refreshing our livery to keep it modern, without losing the key elements of our identity such as the UAE flag on our tailfin and the Arabic calligraphy,” stated Tim Clark, the President of Emirates.