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Friday, September 22, 2023

Condor unveils new aircraft livery inspired by beach umbrellas

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Condor, a leisure airline based in Germany, has launched a new livery that will see its planes painted in stripes.

Umbrellas, beach chairs, and bath towels were used to create the new brand identity, which was inspired by elements associated with travel and vacations.

“Our new trademark is stripes, our figurative mark stands for our origin and the colors for diversity,” Ralf Teckentrup, CEO of Condor, announced in a statement dated April 4, 2022. “This triad is new, what remains is our passion. It has always made Condor unique and is therefore also reflected in our claim: Passion is our compass.”

Condor’s fleet will be painted in five distinct colors in a striped pattern, signifying the “diversity of Condor’s visitors, workers, and the plethora of chances to experience the world.”

Condor intends to have around 80% of its fleet repainted by 2024 as part of its rebranding. According to Planespotters.net, the airline currently operates 51 aircraft. Condor estimates that by summer 2022, a total of six aircraft, including five Boeing 757s and one Airbus A321, will be flying in the new livery.

Condor’s Airbus A330-900 aircraft featured the design (registration F-WWCS). Green stripes on a white background and the airline’s insignia on the upper section of the tail distinguish the aircraft, which is set to start service in autumn 2022.

On April 5, 2022, the airline’s newly repainted Airbus A321, registered as D-AIAD, will begin commercial service. Yellow stripes adorn the A321 aircraft.

“Our goal was to endow Condor with a special visual independence, the rationale of which is united in Condor’s brand essence: the invention of the vacation flight, and the effective vacation code, the stripes of summer, joy, and freedom,” Remo Masala, owner of the Berlin-based creative agency ‘vision alphabet’ said.

Condor will overhaul crew uniforms, accouterments, and many other items onboard as part of its new brand identity.

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