During pleasantries, British Airways pilots and cabin crew have been instructed not to address passengers as “ladies and gentlemen.”
BA will instead use more gender-neutral terminology as part of its efforts to promote “diversity and inclusiveness.”
Other airlines, including Lufthansa, EasyJet, and Air Canada, have made similar moves.
‘We encourage diversity and inclusion, and we’re committed to making all of our customers feel welcome when they fly with us,’ said a BA spokeswoman.
The Sunday Telegraph quoted Sir Martin Sorrell, founder of advertising agency WPP, as saying that passengers are no longer concerned by the use of traditional welcomes.
TfL (Transport for London) discontinued the phrase “ladies and gentlemen” in 2017 in favor of more inclusive pleasantries such as “good morning everyone.”