Fly Arna, a new start-up airline, has unveiled its new livery, which showcases the visual brand identity of its aircraft.
Armenia’s new national airline, Fly Arna, is a joint venture between the Armenian government-owned investment fund ANIF and Air Arabia Group, a low-cost carrier based in the United Arab Emirates.
In July 2021, the joint venture was formed.
The airline’s logo and branding colors were inspired by the Armenian flag, according to a release, and represent “the young, modern, and value-driven national carrier that wants to become the most accessible and rational alternative for air travel in Armenia and beyond.”
The letter ‘A’ has been chosen by Fly Arna to be displayed on the aircraft tail, which represents a forward-thinking airline and “reflects clarity.” The airline also wants to showcase its distinct brand through the inside of its planes and the clothes of its employees.
“Fly Arna’s brand identity is truly reflective of the inspiring spirit and ethos of Armenia. This is highlighted by the involvement of the public in deciding the name of the colors used for the brand identity and the values that Fly Arna will promote.
The unveil of Fly Arna’s visual identity is an inspiring movie that brings us one step closer towards the launch of the airline,” said David Papazian, Fly Arna CEO in the statement.
In a naming competition, the carrier’s name was chosen from 500 submissions. More than 800 people entered the competition, which finished in September 2021. By merging the first two letters of the country’s name and the word ‘airlines,’ the winning option, Fly Arna, is created from ‘Armenian National Airlines.’
📸: Investin pic.twitter.com/J8Q3Ps7eHt
— Armenia 🇦🇲 (@armenia) January 16, 2022
“The new name represents the aspirations of the people of Armenia and is the result of a national competition, underlining how the joint venture company prioritizes the interests of the community,” Air Arabia’s CEO Adel Al Ali explained at the time.
From its main base at Yerevan’s Zvartnots International Airport, Fly Arna will operate as a low-cost airline (EVN). Neither the ANIF nor Air Arabia have provided any additional information about a possible debut date for the airline, its fleet, or its network.