The parent firm of All Nippon Airways, ANA Holdings (ALNPY), has introduced a new airline brand for medium-haul international routes.
ANA Holdings (ALNPY) unveiled the branding for its new subsidiary airline AirJapan on March 8, 2022, with its first commercial flight scheduled for the second half of 2023.
The newcomer is expected to assist ANA in meeting increasing patterns for international air travel “at a competitive price” post-pandemic, according to ANA Holdings (ALNPY).
“Our goal is to create a completely new kind of air travel experience that is neither a full-service nor low-cost carrier (LCC), combining the best of both worlds while also featuring Japanese-style ideas and quality,” the statement continued.
ANA Holdings (ALNPY) did not specify which locations the new airline will serve and said it will continue to monitor market recovery as well as passenger demand for overseas travel.
“Details of the in-flight specifications and services will be announced at a later date,” the company noted in the statement.
The name ‘AirJapan’ was chosen to reflect the carrier’s goal of providing “Japanese Quality” services, while its logo incorporates traditional Japanese colors such as indigo and dawn.
“The indigo color expresses the skills and careful technique involved in the traditional Japanese art of indigo dyeing, a complex process which requires trust and thoughtfulness from the artisan. The sunrise color was inspired by the spring season of Japan and represents comfortable warmth to demonstrate our commitment to comfort and care,” ANA explained.